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Browsing Research Articles (Marketing Management) by Author "Coetzee, C.A. (Cerneels)"

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The marketing of an unsought service through an unobtrusive medium : a content analysis of the websites of members of the National Funeral Directors Association of South Africa

Coetzee, C.A. (Cerneels); Maree, Tania; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2014-07)

The marketing of intangible services – particularly of unsought services such as those of the funeral industry – can be said to pose inherently unique challenges to marketers. Because of the unsought nature of funeral ...

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