Browsing Research Articles (Marketing Management) by Subject "Choice factors"

Browsing Research Articles (Marketing Management) by Subject "Choice factors"

Sort by: Order: Results:

  • Ethnic group differences regarding choice factor importance in public higher education institution selection 
    Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (Academic Journals, 2010-07)
    The main goal of the study was to investigate the relevant importance of choice factors as considered by students from different ethnic groups when selecting higher education institutions in South Africa. A non-probability ...
  • The role of demographics in students’ selection of higher education institutions 
    Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (University of Johannesburg, Department of Business Management, 2010)
    PURPOSE: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups. PROBLEM INVESTIGATED: The educational landscape ...