Browsing Research Articles (Marketing Management) by Subject "Children in advertising"

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Children and race in South African magazine advertising : pre- and post- apartheid

North, Ernest J.; Millard, Sollie M. (Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa), 2003)

This article reviews how South African marketers portray children in magazine advertisements in two very distinct periods in the country's history, namely before and after the ANC government came into power in 1994. ...
The roles portrayed by children in South African magazine advertising : a longitudinal study

North, Ernest J. (Southern African Communication Association, 2003-07)

This paper summarizes the findings of four studies executed from 1983 to 2003 to determine how marketers in South Africa portray children in magazine advertisements. This longitudinal study reports on aspects such as the ...

Now showing items 1-2 of 2

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