Browsing Research Articles (Marketing Management) by Author "Barter, C."

Browsing Research Articles (Marketing Management) by Author "Barter, C."

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  • The role of culture in the determination of a standardized or localized marketing strategy 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Barter, C. (Association for Professional Managers in South Africa, 2008-06)
    Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused ...