Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J.
(Southern African Communication Association, 2004-07)
This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...