Browsing Research Articles (Marketing Management) by Subject "Advertising appeals"

Browsing Research Articles (Marketing Management) by Subject "Advertising appeals"

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  • The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising 
    Orr, R.S.; Van Rheede van Oudtshoorn, G.P.; Kotze, Theuns G. (Southern African Communication Association, 2005-07)
    In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...