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Browsing Research Articles (Marketing Management) by UP Author

Browsing Research Articles (Marketing Management) by UP Author "Weideman, A."

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The interrelationships between customer satisfaction, brand loyalty and relationship intentions of generation Y consumers towards smart phone brands

Mostert, P.G. (Pierre); Weideman, A.; Petzer, Daniël Johannes (Association for Professional Managers in South Africa, 2016)

Smart phone marketers are finding it difficult to maintain market share in a market characterised by fierce competition and continued new product development. Generation Y consumers generally have a good command of technology ...

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