Browsing Research Articles (Marketing Management) by UP Author "Ndhlovu, Thinkwell"

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The central role of consumer–brand engagement in product and service brand contexts

Ndhlovu, Thinkwell; Maree, Tania (Springer, 2023-08)

This paper examines key relational drivers and brand outcomes of consumer–brand engagement (CBE) in smartphone (product) and social media (service) brand contexts. The study utilised structural equation modelling to analyse ...
Consumer brand engagement : refined measurement scales for product and service contexts

Ndhlovu, Thinkwell; Maree, Tania (Elsevier, 2022-07)

Consumer brand engagement (CBE) has attracted significant attention amongst academics and practitioners; yet, myriad conceptualizations and operationalizations exist. This research conceptualizes Service-Dominant Logic-informed ...
The role of demographics and Facebook activities in users' concerns about online privacy

Jordaan, Yolanda; Ndhlovu, Thinkwell (Better Advances Press, 2017)

Online social networking sites, such as Facebook, have become an integral part of society –mainly due to a need for social engagement. Unfortunately, cyber-related crimes have increased owing to individuals displaying ...

Now showing items 1-3 of 3

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