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Browsing Research Articles (Marketing Management) by UP Author

Browsing Research Articles (Marketing Management) by UP Author "Munday, Monique"

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Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period

Munday, Monique; Humbani, Michael (Taylor and Francis, 2024)

The study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were ...

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