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Browsing Research Articles (Marketing Management) by UP Author "Mostert, P.G. (Pierre)"
Now showing items 1-20 of 47
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Van der Merwe, Michelle Caroline; Mostert, P.G. (Pierre); Ndoro, T.T. (Tinashe); Svensson, Goran; Chuchu, Tinashe (Routledge, 2024)PURPOSE : The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific ...
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Kotze, Theuns G.; Mostert, P.G. (Pierre) (Routledge, 2023)This paper compares two store-level models of the antecedents of frontline employees’ in-role and extra-role service performance in a retail setting. In the climate-centric research model, service climate serves as a direct ...
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Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Unisa Press, 2012)It is imperative that service organisations implement effective service recovery strategies when customers experience a service failure, since unresolved service failures can result in customers spreading negative ...
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Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Academic Journals, 2012)This paper measures the attitude of banking customers towards complaining and their likelihood to complain when a service failure is experienced at their current and another bank. Insight is also provided into the service ...
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Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Emerald, 2019)PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...
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Mostert, P.G. (Pierre); De Meyer, Christine (University of Johannesburg, 2010)Organisations are increasingly focusing on building long-term relationships with customers, thereby increasing their probability for success by offering customers higher levels of satisfaction, increasing customer loyalty, ...
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Petzer, Daniël Johannes; Steyn, T.F.J.; Mostert, P.G. (Pierre) (College of Economic and Management Sciences, University of South Africa, 2008)Organisations continually seek new ways to acquire, retain and increase business, since the cost of losing customers is rising. Service organisations such as hotels need to put in place competitive marketing strategies to ...
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Hogevold, Nils M.; Svensson, Goran; Mostert, P.G. (Pierre); Zietsman, Mariette Louise (Vilnius Gediminas Technical University Press, 2020)There is a gap in literature as to how multidimensional satisfaction fits into a nomological network with continuity, coordination and cooperation. Furthermore, most studies focusing on these constructs are limited to a ...
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Steyn, Derik; Mostert, P.G. (Pierre) (University of Split - Faculty of Economics, 2022)Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. ...
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Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (SUN MeDIA, 2010)This article investigates the country-of-origin (COO) product image consumers hold with regard to vitamins which they perceive to originate from different countries as well as their willingness to purchase vitamins that ...
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Petzer, Daniël Johannes; Steyn, T.F.J.; Mostert, P.G. (Pierre) (Prof. Marthie Grobler, 2009)There is room for improvement when it comes to customer retention in the hotel industry in South Africa. This study explores the importance attributed to customer retention practices by the managers of group or branded ...
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Mostert, P.G. (Pierre); Petzer, Daniël Johannes; Steyn, T.F.J. (Academic Journals, 2009-04)With the increasing competitive environment organizations are continually looking for innovative ways to not only acquired but also to retain their customers. The aim of this study is to establish the perceptions of hotel ...
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Customer satisfaction and relationship intention within the South African clothing retail industry Kuhn, Stefanie W.; Mostert, P.G. (Pierre) (Unisa Press, 2015)Despite criticism of the effective use of relationship marketing in mass consumer markets, retailers are increasingly investing in relationship marketing tactics to retain customers, thereby necessitating a thorough ...
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North, Ernest J.; Mostert, P.G. (Pierre); Du Plessis, P.J. (South African Association of Family Ecology and Consumer Sciences, 2003)Meeste outeurs wat oor verbruikersbesluitneming skryf, impliseer dat die verbruiker se besluit om 'n sekere produk of diens te koop ook insluit waar of by watter afsetpunt gekoop sal word. Weinig inligting is beskikbaar ...
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Petzer, Daniël Johannes; Mostert, P.G. (Pierre); Kruger, Liezl-Marie; Kuhn, Stefanie (University of Pretoria, Department of Economics, 2014)In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. ...
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Zietsman, Mariette Louise; Mostert, P.G. (Pierre); Svensson, Göran (Taylor and Francis, 2020)PURPOSE : The purpose of this paper is to position economic and non-economic satisfaction as outcomes of micro-enterprises’ perception of value, and to determine the antecedents of perceived value within the business banking ...
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Steyn, T.F.J.; Mostert, P.G. (Pierre); De Meyer, C.F.; Van Rensburg, L.R.J. (North American Business Press, 2011)South African airline passengers’ relationship length with airlines as well as their satisfaction with airlines’ service recovery efforts was used to determine the effect of a service failure on their relationship with ...
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Spies, H.; Mostert, P.G. (Pierre) (Prof. Marthie Grobler, 2015)Because it is generally more expensive to attract new customers rather than retain the existing ones, service providers are investing in resources to establish successful customer relationships. In identifying and ...
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Delport, H.; Mostert, P.G. (Pierre); Steyn, T.F.J.; De Klerk, S. (Prof. Marthie Grobler, 2010)Identifying customers who have the intention to build long-term relationships is beneficial for banking and life insurance organisations as it will afford marketers the opportunity to segment customers according to ...
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Douglas, Anneli; Mostert, P.G. (Pierre); Slabbert, Liandi Magdalena (Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2019)Millennials will soon become the biggest tourist group to be served because of their sheer numbers as well as their current and potential future income. At the same time, previous studies have shown a decline in national ...
Now showing items 1-20 of 47