Browsing Research Articles (Marketing Management) by Subject "Visual corporate identity cues"

Browsing Research Articles (Marketing Management) by Subject "Visual corporate identity cues"

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  • Factors that determine the corporate image of South African fast food restaurants 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)
    Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...