Browsing Research Articles (Marketing Management) by Subject "Privacy -- South Africa"

Browsing Research Articles (Marketing Management) by Subject "Privacy -- South Africa"

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  • Information privacy concerns of different South African socio-demographic groups 
    Jordaan, Yolanda (College of Economic and Management Sciences, University of South Africa, 2007-08)
    Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers’ intrusions on their privacy and insist on the protection of the confidentiality of their personal ...
  • Information privacy issues : implications for direct marketing 
    Jordaan, Yolanda (Unisa, 2007)
    While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on the South African consumer’s opinion on information privacy, and their shopping behaviour, especially within ...
  • Public choice and the regulatory role of government 
    Jordaan, Andre Cillie; Jordaan, Yolanda (South African Association for Public Administration and Management, 2005-09)
    This article attempts to describe the formation of public choice and the role that government should play in accommodating this in its regulatory environment. The need to foster institutions arises from certain intrinsic ...