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Browsing Research Articles (Marketing Management) by Subject "Privacy"
Now showing items 1-5 of 5
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(Southern African Communication Association, 2004-07)The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
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A market-oriented approach to responsibly managing information privacy concerns in direct marketing (M.E. Sharpe, 2007)Marketing communications media technologies have the potential to be intrusive and influence consumers' perceptions of marketing communication. Aggressive direct marketing (DM) is one communication tool that has the ...
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(Faculty of Economic and Management Sciences, University of Pretoria, 1998-06)This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence ...
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(Juta, 2007-09)Within the current privacy sensitive environment, an understanding of consumers’ information privacy concerns is critical. The objective of the study is to establish whether there is a difference between victims and ...
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(University of Johannesburg, 2014-11-12)ORIENTATION : Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. RESEARCH PURPOSE : The study examined students’ access to social network sites and ...
Now showing items 1-5 of 5