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Browsing Research Articles (Marketing Management) by Subject "Non-economic satisfaction"
Now showing items 1-4 of 4
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(Vilnius Gediminas Technical University Press, 2020)There is a gap in literature as to how multidimensional satisfaction fits into a nomological network with continuity, coordination and cooperation. Furthermore, most studies focusing on these constructs are limited to a ...
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(Taylor and Francis, 2020)PURPOSE : The purpose of this paper is to position economic and non-economic satisfaction as outcomes of micro-enterprises’ perception of value, and to determine the antecedents of perceived value within the business banking ...
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(Emerald, 2020-08)PURPOSE : This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty. DESIGN/METHODOLOGY/APPRAOCH : The study was set in the business banking ...
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(Routledge, 2023)This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and ...
Now showing items 1-4 of 4