Browsing Research Articles (Marketing Management) by Subject "Market"

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Communication channels in the host community market adopted by Chinese immigrant entrepreneurs

Ndoro, T.T. (Tinashe); Louw, Lynette; Kanyangale, MacDonald (AOSIS Open Journals, 2018-09-18)

ORIENTATION : There is a growing prevalence of entrepreneurial activity by immigrant entrepreneurs in different sectors of various economies across the world. Immigrant entrepreneurs seek to identify opportunities to ...
The influence of passenger satisfaction on relationship formation in the South African domestic airline industry

De Meyer, C.F.; Mostert, P.G. (Pierre) (Association for Professional Managers in South Africa, 2011)

Customers are increasingly becoming aware of alternative offerings in the market place, and are thus more demanding in terms of their expectations pertaining to service delivery. As airlines in particular are vulnerable ...

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