Browsing Research Articles (Marketing Management) by Subject "Management"

Browsing Research Articles (Marketing Management) by Subject "Management"

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  • Customer management : fad or substance? 
    Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...
  • Customer perceptions of the attractiveness of shopping centres in Pretoria 
    North, Ernest J.; Kotze, Theuns G. (College of Economic and Management Sciences, University of South Africa, 2004-05)
    The primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore ...
  • Factors that determine the corporate image of South African banking institutions : an exploratory investigation 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)
    The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
  • Internal service quality enhancement for external appeal : a South African perspective 
    Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 1999-03)
    The main problems in service quality programmes seem to stem from methods and strategies used rather than actual service quality improvement itself. The present study is based on a questionnaire survey of organisations ...
  • New service development : a literature survey 
    Smit, D.N.E.; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2000-07)
    The multifaceted, complex process of new product development could be regarded as the single most important factor driving firm success or failure in the maturing telecommunications industry. The speedy introduction of ...