Browsing Research Articles (Marketing Management) by Subject "Major electrical household appliances"
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Browsing Research Articles (Marketing Management) by Subject "Major electrical household appliances"
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(South African Association of Family Ecology and Consumer Sciences, 2008)The purpose of this study was to explore and describe consumers’ perception of the performance failure of selected major electrical household appliances. The expectancy disconfirmation paradigm (Bearden & Teel, 1983) served ...
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