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Browsing Research Articles (Marketing Management) by Subject "Magazines"
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(Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa), 2003)This article reviews how South African marketers portray children in magazine advertisements in two very distinct periods in the country's history, namely before and after the ANC government came into power in 1994. ...
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(Routledge, 2014-06)Research on gender portrayals in advertising are prolific and mostly focus on stereotypical roles. However, there is no previous research report analysing portrayals that fall into the “other” category of female roles. ...
Now showing items 1-2 of 2