Browsing Research Articles (Marketing Management) by Subject "Leverage"

Browsing Research Articles (Marketing Management) by Subject "Leverage"

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  • An analysis of sport sponsorship management in South Africa - implications for Africa 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2004-03)
    The aim of this paper is to establish a framework that may contribute to African sport manager's understanding of sport sponsorship management and decision-making. In this paper a number of focus areas, that outline the ...