Browsing Research Articles (Marketing Management) by Subject "Higher education institution (HEI)"

Now showing items 1-3 of 3

Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions

Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)

A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
Group work in higher education : a mismanaged evil or a potential good?

Van Rheede van Oudtshoorn, G.P.; Hay, D. (South African Association of Research and Development in Higher Education, 2004-12)

This study focuses on the modal proposition that group work in the context of higher education has the potential to enhance learning among students, but has yet to reach its valid zenith of utility value in didactical ...
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution

Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2009-04)

The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, ...

Now showing items 1-3 of 3

Search UPSpace