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Browsing Research Articles (Marketing Management) by Subject "Family purchases"

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Parents and television advertisements as consumer socialisation agents for adolescents : an exploratory study

North, Ernest J.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2001)

Weinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral ...

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