Browsing Research Articles (Marketing Management) by Subject "Corporate sponsorship"

Browsing Research Articles (Marketing Management) by Subject "Corporate sponsorship"

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  • Corporate reputation and sponsor - sport congruence : a survey of amateur field hockey players 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Green, M.; Van Tonder, Estelle (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2007-12)
    Sport codes are consistently competing for corporate sponsorship Rands. Amateur sport is an untapped channel that bypasses most of the media clutter experienced by companies that sponsor professional sporting events, codes ...