Browsing Research Articles (Marketing Management) by Subject "Corporate rivalry"

Browsing Research Articles (Marketing Management) by Subject "Corporate rivalry"

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  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Taylor & Francis, 2007-01)
    This is a specialised book primarily aimed at tourism policymakers at national and local level. The book covers an in-depth analysis of reasons for and consequences of competitive behaviour and strategy formulation in ...