Browsing Research Articles (Marketing Management) by Subject "Corporate images"

Browsing Research Articles (Marketing Management) by Subject "Corporate images"

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  • Developing a corporate image model 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
    A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...