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Browsing Research Articles (Marketing Management) by Subject "Corporate communication"
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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium (Southern African Communication Association, 2001-07)It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...
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(Southern African Communication Association, 2005-07)In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...
Now showing items 1-2 of 2