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Browsing Research Articles (Marketing Management) by Subject "Contract"

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Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study

Steyn, Derik; Mostert, P.G. (Pierre) (University of Split - Faculty of Economics, 2022)

Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. ...

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