Browsing Research Articles (Marketing Management) by Subject "Consumers -- South Africa"

Browsing Research Articles (Marketing Management) by Subject "Consumers -- South Africa"

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  • Information privacy concerns of different South African socio-demographic groups 
    Jordaan, Yolanda (College of Economic and Management Sciences, University of South Africa, 2007-08)
    Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers’ intrusions on their privacy and insist on the protection of the confidentiality of their personal ...