Browsing Research Articles (Marketing Management) by Subject "Consumers -- Attitudes"

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Atmospherics and the establishment of long-term customer relationships in a retail environment

Olivier, I.; Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)

With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...
The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising

Orr, R.S.; Van Rheede van Oudtshoorn, G.P.; Kotze, Theuns G. (Southern African Communication Association, 2005-07)

In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...

Now showing items 1-2 of 2

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