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Browsing Research Articles (Marketing Management) by Subject "Consumers' preferences"

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The use of conjoint analysis to determine consumer buying preferences : a literature review

North, Ernest J.; De Vos, Retha B. (South African Association of Family Ecology and Consumer Sciences, 2002)

Akademiese navorsers en praktisyns verskil wanneer dit by die klassifikasie, waarde en gebruike van eksperimente as ‘n bron van primêre data kom. ‘n Eksperimentele ontwerp word as een van vier voorwaardes vir ‘n kousale ...

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