Browsing Research Articles (Marketing Management) by Subject "Consumer socialisation of children"
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Browsing Research Articles (Marketing Management) by Subject "Consumer socialisation of children"
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(South African Association of Family Ecology and Consumer Sciences, 2001)Weinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral ...
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