Browsing Research Articles (Marketing Management) by Subject "Consumer satisfaction"

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Consumers’ perception of the functional and symbolic performance failure of major electrical household appliances

Donoghue, Sune; De Klerk, Helena Maria; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2008)

The purpose of this study was to explore and describe consumers’ perception of the performance failure of selected major electrical household appliances. The expectancy disconfirmation paradigm (Bearden & Teel, 1983) served ...
Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty

Shirin, Artyom; Puth, Gustav (Academic Journals, 2011-11-30)

Loyalty is without doubt a crucial construct in marketing and has major implications for any businesses, since in the modern world it is not sufficient to merely attract new customers – retention and re-purchase is a key ...

Now showing items 1-2 of 2

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