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Browsing Research Articles (Marketing Management) by Subject "Consumer dissatisfaction"

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Consumers’ perception of the functional and symbolic performance failure of major electrical household appliances

Donoghue, Sune; De Klerk, Helena Maria; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2008)

The purpose of this study was to explore and describe consumers’ perception of the performance failure of selected major electrical household appliances. The expectancy disconfirmation paradigm (Bearden & Teel, 1983) served ...

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