Browsing Research Articles (Marketing Management) by Subject "Africa"

Browsing Research Articles (Marketing Management) by Subject "Africa"

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  • Challenges to tourism development in sub-Saharan Africa : a case of Malawi 
    Lambulira, Mathews; Bello, Felix G. (ASERS Publishing, 2022-03-31)
    Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they ...
  • The current status of public relations in Africa 
    Van Heerden, Gene (European Public Relations Education & Research Association, 2003-07)
    The European Public Relations Education and Research Association (EUPRERA) initiated the European Body of knowledge Project (referred to as EBOK hereafter) in 1998 in order to share ideas on public relations in different ...
  • The social media use integration scale : toward reliability and validity 
    Maree, Tania (Taylor and Francis, 2017-03)
    The growing importance of social media and research interest in the field makes it imperative to consider the measures used to assess social networking site (SNS) use. The Facebook Intensity Scale has seen prolific use ...