Browsing Research Articles (Marketing Management) by Author "Wassenaar, Anjolize"

Browsing Research Articles (Marketing Management) by Author "Wassenaar, Anjolize"

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  • South African consumer attitudes underlying the choice to consume game meat 
    Kempen, Elizabeth; Wassenaar, Anjolize; Tobias-Mamina, Rejoice (Elsevier, 2023-07)
    Currently little is known about the South African game meat consumer market or the underlying attributes driving the choice to consume game meat, limiting the game meat industry's market positioning, growth and ultimately ...