Browsing Research Articles (Marketing Management) by Author "Tobias-Mamina, Rejoice"

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Does media matter? The effect of digital media perceptions and attitudes towards voting exposure, perceptions and attitudes towards voting

Tobias-Mamina, Rejoice; Maziriri, Eugine Tafadzwa; Chiliya, Norman (Southern African Communication Association, 2021-07)

This study determined the direct effect and mediating effect of the presidential candidate’s perceived image, attitude towards voting and perceived image of the political party on the relationship between digital media ...
South African consumer attitudes underlying the choice to consume game meat

Kempen, Elizabeth; Wassenaar, Anjolize; Tobias-Mamina, Rejoice (Elsevier, 2023-07)

Currently little is known about the South African game meat consumer market or the underlying attributes driving the choice to consume game meat, limiting the game meat industry's market positioning, growth and ultimately ...

Now showing items 1-2 of 2

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