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Browsing Research Articles (Marketing Management) by Author "Qomfo, Salusiwe"

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Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees

Qomfo, Salusiwe; Chiliya, Norman; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Ndoro, T.T. (Tinashe) (University of the Free State, 2019-12)

Twitter as a communication medium has revolutionised the way in which messages are sent and received due to its immediacy and reach. This study investigated the extent to which Twitter was utilised as an effective communication ...

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