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Browsing Research Articles (Marketing Management) by Author "Potgieter, Danita"

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Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa

Potgieter, Danita; Wiese, Melanie; Strasheim, Arien (South African Association of Family Ecology and Consumer Sciences, 2013)

Verskeie faktore beïnvloed die manier waarop verbruikers optree en hoe besluite geneem word. Dit staan ook bekend as 'n verbruiker se besluitnemingstyl. 'n Besluitnemingstyl kan beskryf word as 'n psigiese-oriëntasie wat ...

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