Browsing Research Articles (Marketing Management) by Author "Maziriri, E.T."

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Antecedents of psychological well-being among workers within small and medium enterprises

Maziriri, E.T.; Chuchu, Tinashe; Madinga, N.W. (AOSIS OpenJournals, 2019-10)

ORIENTATION : In the contemporary business environment, employee mental health is neglected, especially in mental health research and practice in African Small and Medium-sized Enterprises (SMEs). This occurs even though ...
Key drivers that influence store choice in the contemporary Gauteng apparel retail market

Maziriri, E.T.; Chuchu, Tinashe; Madinga, N.W. (Prof. Ansie Lessing, 2019)

The purpose of this article is to explore apparel store choice behaviour of female Generation Y student shoppers and analyse factors that influence their choice of apparel store. Generation Y female consumers have been ...
Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort

Maziriri, E.T.; Chuchu, Tinashe; Madinga, N.W. (MC Cant, 2019)

This study sought to determine the influence of store reputation, social influence, store atmospherics and store convenience on store patronage and apparel purchase decision on store attachment among the Generation Y female ...

Now showing items 1-3 of 3

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