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Browsing Research Articles (Marketing Management) by Author "Luttig, Thelma"

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Relationship intention and service quality as combined competitive strategy

Mostert, P.G. (Pierre); Luttig, Thelma (Inderscience, 2018)

Offering superior service quality or building long-term customer relationships could offer effective strategies to create a competitive advantage. However, since not all customers desire to enter into relationships with ...

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