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Browsing Research Articles (Marketing Management) by Author "Louw, Lynette"

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Communication channels in the host community market adopted by Chinese immigrant entrepreneurs

Ndoro, T.T. (Tinashe); Louw, Lynette; Kanyangale, MacDonald (AOSIS Open Journals, 2018-09-18)

ORIENTATION : There is a growing prevalence of entrepreneurial activity by immigrant entrepreneurs in different sectors of various economies across the world. Immigrant entrepreneurs seek to identify opportunities to ...

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