Browsing Research Articles (Marketing Management) by Author "Lambulira, Mathews"

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Challenges to tourism development in sub-Saharan Africa : a case of Malawi

Lambulira, Mathews; Bello, Felix G. (ASERS Publishing, 2022-03-31)

Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they ...
Students’ perceptions towards tourism education and careers after the COVID-19 pandemic in sub-Saharan Africa

Lambulira, Mathews; Banda, Sydney; Mhango, Geoffrey M.K.; Bello, Felix G. (Africa Journals, 2022-10)

The changing career environment in tourism following COVID-19 has piqued the interest of scholars who are curious as to whether such changes have altered perceptions of tourism careers. This study examined undergraduate ...

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