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Browsing Research Articles (Marketing Management) by Author "Kourantas, Stamatia"

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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium

Jordaan, Yolanda; Kourantas, Stamatia (Southern African Communication Association, 2001-07)

It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...

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