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Browsing Research Articles (Marketing Management) by Author "Koenaite, Moshele"

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The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model

Koenaite, Moshele; Chuchu, Tinashe; Venter de Villiers, Marike (Academy of Business and Retail Management, 2019-04)

The purpose of the study was to investigate the antecedents of the adoption of mobile banking. A modification of the technology acceptance model (TAM) was adopted in orde93-r to test hypothesised relationships. Past ...

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