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Browsing Research Articles (Marketing Management) by Author "Abratt, Russell"

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A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; Boshoff, Christo; Abratt, Russell (Elsevier, 2010)

The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to ...

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