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An experimental investigation of the relative effects of different forms of endorsement on brand trust
Unknown author
(
University of Pretoria
,
2010-07-23
)
Information privacy concerns of different South African socio-demographic groups
Jordaan, Yolanda
(
College of Economic and Management Sciences, University of South Africa
,
2007-08
)
Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Africa Association for Health, Physical Education, Recreation, Sport and Dance
,
2005-09
)
Exploring technology readiness for mobile payment app users
Wiese, Melanie
;
Humbani, Michael
(
Routledge
,
2020
)
The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
Humbani, Michael
;
Jordaan, Yolanda
(
Southern African Communication Association
,
2015-07
)
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Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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UCTD (54)
South Africa (SA) (25)
Marketing (24)
Relationship marketing (16)
Relationship intention (15)
Advertising (13)
Facebook (13)
Social media (11)
Consumers (10)
Customer satisfaction (10)
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