Only nine percent of South Africa citizens who are members of retirement funds will be financially independent once they reach retirement age. The other 91 percent will be dependent on other means to supplement their monthly ...

The use of product placements has evoked interest by marketers for many years. Yet, little research has been done on this medium within the South African context; therefore the purpose of this study is to investigate consumer ...

Emphasis on product placement as a variable in the marketing communication strategy of organisations seems to be a relatively new focus. However, evidence exists that as early as the 1940s product placement was used in ...