• Towards a community involvement framework for remote area communities in Botswana 

  Motlhabane, Goodwill Mothomogolo (University of Pretoria, 2021)

  Current land use conflicts between the Basarwa (Bushmen) and the Botswana Government over access to the Moremi Game Reserve and the use of resources found in it, provide opportunities and challenges for all the stakeholders ...
• A brand communication model for micro and small enterprises in South African townships 

  Mosupyoe, Sebilaro Sybil Lebogang Ntshole (University of Pretoria, 2022)

  Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...
• Towards a conceptual framework for implementing plain language as a strategic priority in organisations 

  Green, Nadja (University of Pretoria, 2019)

  In South Africa, as in many countries, organisations are required by law to communicate with their customers in plain language. Plain language could also be viewed as a business requirement due to the central role that it ...
• CSR on display : using spectacles and storytelling as stakeholder engagement mechanisms 

  Steenkamp, Hilke; Rensburg, Ronel S. (University of the Free State, 2019-10-10)

  Corporate social responsibility (CSR) is increasingly used by communication professionals, not only to bolster the image and reputation of organisations, but as a means to facilitate stakeholder engagement. Recent literature ...
• Customer Perceptions of Community Information Centres in Zimbabwe 

  Mushunje, Martha (University of Pretoria, 2020)

  The quality of products and services has become imperative to the day-to-day running of organisations. Services offered to customers need to be prompt and reliable to increase customer’s commitments to its utilisation ...
• Investigating social media conversions : towards implementing an online reputation management framework for NPOs 

  Van den Heever, Juran; Rensburg, Ronel S. (University of the Free State, 2018)

  The main objective of the research reported in this article was to investigate whether a proposed online reputation management framework can be implemented for an NPO to effect stakeholder engagement in social media content ...
• Utilising an Ubuntu-centred communication management framework to analyse CSR messages on SNSs 

  Steenkamp, Hilke; Rensburg, Ronel S. (Routledge, 2018)

  This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). ...
• Towards a communication framework for South Africa's National Development Plan(NDP) 

  Selebi, Olebogeng (University of Pretoria, 2019)

  The National Development Plan (NDP) is South Africa’s most recent economic plan. Its goal is to reduce poverty and inequality by the year 2030. The uniqueness of the NDP lies in its focus on harnessing the energies of all ...
• Corporate reputation and financial performance : perspectives of South African executives 

  Mpofu, Bheki Mallon (University of Pretoria, 2019)

  The concept of corporate reputation has received considerable attention in the last few decades from both researchers and company executives alike, amid indications that having a good corporate reputation ultimately ...
• Sport sponsorship as a community engagement tool : Spinneys Dubai 92 Cycle Challenge 

  Gericke, Aimee (University of Pretoria, 2019)

  Community engagement is at the heart of this study and the main objective is to help organisations in the Middle East like Spinneys Dubai to build on their CSR strategy to impact community development more effectively by ...
• Towards a conceptual framework for stakeholder relationship management on South African wine farms 

  D'Oliveira, Eden Arlene (University of Pretoria, 2019)

  The importance of the South African wine industry has grown due to increased access to global markets and its growing contribution to the GDP. The sector contributed R36 billion (1.2%) to the GDP in 2018 and continues to ...
• Integrative communication for organisational sustainability 

  Taljaard, Adriaan Louis (University of Pretoria, 2018)

  Challenges in the socio-economic system often demand an original approach for leadership to find new solutions to existing and often recurring problems. Communicative leadership, with its focus on interaction, dialogue, ...
• The influence of communication climate on job resources to improve employee engagement 

  Reyneke, Annerie (University of Pretoria, 2019)

  The role of a positive communication climate to increase employee engagement levels has not been sufficiently researched, with only a limited number of studies showing the direct relationship between communication climate ...
• Factors affecting the adoption of mobile banking among rural South Africans 

  Ramnath, Nitha (University of Pretoria, 2018)

  Financial services are not easily accessible to people in remote rural areas. In a contemporary business environment, financial institutions close bank branches in remote areas due to the cost associated with sustaining ...
• Strategic communication management for governance and sustainability : a participatory communication perspective for inclusive citizenry engagement 

  Mmutle, Tsietsi Jeffrey (University of Pretoria, 2018)

  Communication and governance are as ancient as human civilisation across a number of African countries – the concepts date back to the era of chieftaincies and the kingdom rule, which seemingly, dominated how communities ...
• Investigating communicative decision-making in the relationship between corporate donors and NGO recipients 

  Mkombe, Tsitsi Sekesayi (University of Pretoria, 2018)

  The main purpose of this research was to investigate the communicative decision-making that takes place within the relationship between corporate donors and Non-governmental Organisations (NGOs) recipients. An extensive ...
• Investigating social media conversations : towards designing an online reputation management framework for NGO's 

  Van den Heever, Juran Jurgens (University of Pretoria, 2018)

  The primary purpose of this study is to investigate whether a proposed online reputation management framework can be implemented for an NPO to determine whether content and conversations on social media have an influence ...
• Implementation of a communication strategy for stakeholder engagement in institutions of higher learning in Lesotho 

  Letlatsa, Relebohile Magdalene Matsepo (University of Pretoria, 2018)

  The main purpose of this research was to establish how institutions of higher learning (IHLs) in Lesotho can enhance the implementation of their strategic plans by engaging stakeholders in the communication planning and ...
• Corporate reputation risk in relation to the social media landscape 

  Leonard, Anne (University of Pretoria, 2018)

  Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however ...
• The incorporation of internal communication into career development and support for human resources 

  Van der Merwe, Seugnet (University of Pretoria, 2017)

  The corporate world is constantly changing and it is changing at a very fast pace. In order for employees to stay relevant in their organisations, as well as in the rest of the corporate world, the focus needs to be on how ...

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