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Browsing Research Articles (Communication Management) by Issue Date
Now showing items 1-20 of 63
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(Unisa Press and Taylor & Francis, 1998)'What is chaos, that we should be mindful of it?' (Josepth Ford). Chaos will always be a mystery. Perhaps the ultimate, allencompassing mystery. To paraphrase Churchill's famous remark, it is a paradox hidden inside a ...
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(Southern African Communication Association, 1999-07)The aim of this empirical study was to determine the chief executive's role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, ...
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(Southern African Communication Association, 1999-12)Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing ...
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(Southern African Communication Association, 1999-12)Since the notion of strategic communication management had become popular in literature and as a result of the Excellence study (Dozier, Grunig & Grunig,1995), many practitioners and communication management departments ...
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(Southern African Communication Association, 2000-12)The body of knowledge in the field of corporate communication indicates a strategic role for the corporate communication manager. However, there are but a few references to corporate communication 'strategy' in a strategic ...
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(Southern African Communication Association, 2000-12)Although the philosophy of ethical and socially responsible communication management practices has a long history and has been described in great detail, the notion of the communication manager as an ethical / moral ...
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Communication strategy for community development : a case study of the Heifer project - South Africa (Unisa Press and Taylor & Francis, 2001)The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) ...
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(Unisa Press and Taylor & Francis, 2001)This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in ...
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(Southern African Communication Association, 2001-07)The M-Net Face of Africa competition was conceived as a platform for African models to showcase their talent to the international fashion world, and to present a positive image of contemporary Africa. Other goals of this ...
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(Southern African Communication Association, 2001-12)The first phase of this qualitative study employed the extended case method. Its aim was to explore the role behaviour of the most senior corporate communication practitioner in the government Department of Housing, South ...
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(Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2002)Change is now widely accepted as an inevitable consequence of modern management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. ...
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(Faculty of Theology, University of Pretoria, 2002)Desmond Mpilo Tutu, Archbishop emeritus, has been a prominent character in the global sphere for many years and more recently he has established himself as one of the great leaders in the world. This article investigates ...
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(Southern African Communication Association, 2002-12)The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...
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(Southern African Communication Association, 2003-07)This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...
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(Southern African Institute of Government Auditors, 2004)Whether it's a face-to-face meeting or an overseas transmission, communication is a complex process that requires constant attention so that the intended messages are sent and received. Inadequate communication is the ...
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(Association for Professional Managers in South Africa, 2004-03)This paper introduces a model of three maturity levels, which helps managers to evaluate end user involvement during systems development. This model is based on research done in terms of how relationships between IT ...
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(Southern African Communication Association, 2004-07)Young black adolescents can no longer be ignored as an important and strategic market segment in the South African clothing industry. Yet, very little research has been undertaken in the academic domain on their perceptions ...
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(Unisa Press & Taylor and Francis, 2005)There seems to be confusion in theory and practice about the nature of financial communication, and specifically the management and organisation thereof. The first objective of this article is to describe the current ...
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(Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2005)Recently numerous references have been made to corporate social responsibility, corporate or brand citizenship, stakeholder engagement, partnerships, sustainable development and effective corporate governance. One of the ...
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(Southern African Communication Association, 2005-07)Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...
Now showing items 1-20 of 63