Browsing Research Articles (Communication Management) by Subject "Endorsements in advertising"
- UPSpace Home
- →
- Economic and Management Sciences
- →
- Communication Management
- →
- Research Articles (Communication Management)
- →
- Browsing Research Articles (Communication Management) by Subject
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Research Articles (Communication Management) by Subject "Endorsements in advertising"
Now showing items 1-2 of 2
-
Attitudes towards attractive and credible celebrities in advertisements : a survey amongst students (Southern African Communication Association, 2007-07)The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from the public and who ...
-
(Academic Journals, 2007-10)Advertising and marketing managers spend a great deal of money to have celebrities endorse their product. Some view it to be an effective form of advertising as evidenced by the number of celebrityendorsed advertisements ...
Now showing items 1-2 of 2