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Browsing Research Articles (Communication Management) by Author "De Beer, N."

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Attitudes towards attractive and credible celebrities in advertisements : a survey amongst students

Van der Waldt, De la Rey; De Beer, N.; Du Plessis, Neeltje (Southern African Communication Association, 2007-07)

The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from the public and who ...

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